FORCE OF NATURE

Force of Nature is a non-toxic, antibacterial, environmentally-friendly, make-at-home cleaning solution—something that doesn’t exist in the consumer market and as such, requires some education to explain. Adding to that, historically it’s been difficult to differentiate in a very crowded market of so-called “natural” cleaning products.

What began as an email campaign redesign expanded into a full-scale brand evolution—encompassing packaging, social media, art direction and photography, and the biggie—a complete website overhaul.

The brand came with several key challenges: first was to succinctly explain the science behind the product. Second was to take it from a mom-centric audience to a wider market, including cleaning professionals. And third was to smoothly grow from online-only products to ones available at major retailers. All while developing smart, cost-effective solutions—like a mix of professional and in-house product photography, simple, reusable website modules, and flexible email and social media templates.

SERVICES: Branding, Packaging, Email, Social, Art Direction, and Web