Gingerbread Construction Co.

The Gingerbread Construction Co. is a successful mom-and-pop bakery and coffee shop with popular products, a loyal local following, and a steady e-commerce gift business. However, their brand and packaging no longer reflected how far they had come—or how delicious their treats were.

The project began with a logo refresh and a few packaging redesigns, which eventually led to more than 20 packaging updates, a catalog, several photoshoots, a website refresh and ultimately, a website redesign along the way.

Inspired by other small businesses, they saw what was possible and were eager to grow—but needed help updating their brand to compete online with national companies, without alienating their loyal local customers. With so much to update, they opted for a methodical, cost-effective approach: redesigning each type of package as inventory ran low. This phased strategy made it possible to fully rebrand a small business on a small budget.

SERVICES: Branding, Packaging, Art Direction + Styling, and Web Design